Re: UKNM: Scoot

[Jon Miller]

'Can I have an Internet please??'   This is the quality of calls we got

from doing SCOOT - a few lost souls with no budgets.  But then what

worthwhile client is going to source their suppliers using SCOOT? I'd guess

any counter-examples SCOOT may provide are exceptions (or deceptions!).


SCOOT is the only advertising we've ever done which has yielded ZERO

return. In general though I've come to question the value of much

advertising - our best clients have come by recommendation, or by us making

first contact with them. This leads me to an interesting question: what's

the most frequent / preferable route to first contact with a client? Any

thoughts?


Jon Miller




------------------------------

Omniscience Limited





http://www.omniscience.co.uk

jonomniscience [dot] co [dot] uk

0171 588 3633






At 07:01 PM 7/24/98 +0100, you wrote:

>At 13:18 23/07/98 +0100, you wrote:

>

>The Scoot guys came to see us last January. I wouldn't want to claim that

>they "lied" but the benefits that they described have certainly failed to

>materialise. That's right, following a very professional sales pitch I

>reached for the cheque book and signed up, before other training companies

>knicked all the good slots!

>

>Since then I would say, that on average, our phone lines have been

>"slammed" by a "whopping" 2 calls a month from Scoot users!, none of whom

>were looking for Internet training, all of whom wanted to train for either

>Win95 or MS Office!

>

>Of course no advertising can guarantee a return and so the above may sound

>a little like "sour grapes", but I've also been very disappointed with

>Scoot's web site (I hope it wasn't designed by any of you lot, otherwise

>I'm about to put my foot in it!). From using it myself I've discovered many

>incorrect/out-of-date telephone numbers and broken or miss-directed links.

>Also if you sort suppliers by location you frequently get companies listed

>as being within say a 2-mile radius of central London when their address

>and phone number are in Yorkshire or something! (I was going to give a real


>life example at this point, but unfortunately the Scoot web server is not

>responding to my browsers requests!)

>

>end

>

>>We had a sales guy from Scoot come in on Monday to try to sell us premium

>>space on their directory. One thing he mentioned was that ASDA found their

>new

>>agency through Scoot and were oh so happy.

>>

>>Of course, you can never trust sales people, so we had to check.

>>

>>Anyone else had Scoot sales guys telling little white lies?

>>

>>-- 

>>Trevor May

>

>trevorre-flex [dot] com

>>

>>7 Ransome's Dock      http://www.re-flex.com/

>>Parkgate Road         Tel: +44 (0)171 801 0171

>>London SW11 4NP       Fax: +44 (0)171 801 0181

>

>

>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>Kevin Rice

>Connexity Limited - Internet training solutions

>

>http://www.connexity.co.uk

>

>

kevinconnexity [dot] co [dot] uk (mailto:kevinconnexity [dot] co [dot] uk)

>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>0171 828 7450 - phone

>0171 828 7455 - fax		

>