Re: UKNM: Herpes, pregnant women and other custom publishing projects...

[Sajid Mohammed]

---Ray Taylor <

taylorbizbiz [dot] com

> wrote:

>

> What's the problem?


Er, I don't actually have one. I think I said in my original posting

that I was only last night evangelising such sites to a colleague.

However that doesn't stop me being sceptical about the motives those

behind these sites.


I absolutely agree with you that this model is a great way to get

revenue for sites - if anyone has money to spend and wants to attract

an audience of intelligent, angst-ridden people who are paranoid about

the future and have a high disposable income, mail me off list.


To answer your point about building in response mechanisms, that

doesn't always apply. For example, what about brand reinforcement

where you have a company like Coca Cola or Adidas who are a global

brand. Such sites may contribute to pre-existing perceptions and as

such will not create the immediate response that one may wish to

track, but in the longer run may sustain growth in sales.


If the approach is subtle, then does it follow that the response will

be similarly subtle? Not necessarily - does anyone have any insights

from experience?


Sajid Mohammed

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