UKNM: Flash Fun or Content Commerce?

[John Braithwaite]

I have seen so many rants on this list about 'Flash this, HTML that', so

many people who should know better niggling, whinging and puffing out

their chests in a manly way (yes, it does seem that it is one of those

'Mars' things!). Ludicrous 'my way' attitude and 'our agency is better

than yours' comments.


It's a shame.


Flash and HTML can both work successfully on a site - either alone or

together, but is that enough? Why use one and not the other? It seems,

currently, that there is a simple equation to this issue:


Use Flash if you haven't got anything to sell directly through the site

and are not a content-based organisation (it's also good around baths

and sinks). Use it especially if you are a business that needs to add

'difference' or 'life' without really offering anything unusual of

thought provoking (apart from, perhaps, your professional services). Use

it as a web design agency - after all, like the ad agencies, 70% are

competent, 20% are poor and 10% are the best, but extortionately

expensive (but you all offer, essentially the same thing, you just doll

it up in different ways). Use it to get the 'coooool' reaction to your

site from the surfers. Use it if you are Macromedia.


Use HTML if you are an e-commerce site or if you have content that

speaks for itself. Use it when you don't need to blind people into

believing that you offer something different - because you do! Anyone

think that this is misguided?


Which sites are the successful ones? (mostly HTML, and for good reason!)



John B 

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