UKNM: how do Freeserve ads work?

[Steven Carlson]

Hello All,


I haven't used Freeserve (and am unlikely to, since I don't live in the UK)

but I'm very interested in the business model (to the extent that they have

one).


In particular, I'm interested in how Freeserve displays advertisements to

its users, and any techniques they may employ to keep you watching those

ads. For example,  do the adverts persist on your screen, as with NetZero?

Also, Is it possible to change the default homepage on the browser you get

with the starter CD, or is it non-standard software?


I don't often post on UKNM, but I know many of your 'faces' from Online

Europe (which I moderate). The free ISP model has been much discussed

there, as here, and we're waiting expectantly to see how well next Monday's

Freeserve floatation goes. Any of you buying shares?



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Steven Carlson <

steveisys [dot] hu

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Online Europe moderator


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