Re: UKNM: Putting a value on users

[Nabil Shabka]

Apples and oranges.  Freeserve and AOL are entirely different beasts.

Freeserve is a commodity, an Internet connection, a pass thru.  AOL users use

the site, stay on the site and return to the site regularly.  The revenue

models are also totally different.  Subscriber values are related to the

'value' of the subscriber, AOL users are more 'valuable' than Freeserve

customers.  As for the �1500 per user, finger in the air I suspect.


Nabil


Nick Gilbert wrote:


> Hi all,

>

> Does anyone know how Freeserve came up with a value of 1500UKP per

> subscriber? I seem to remember AOL valuing its users at $8000 per

> subscriber and can't see why their valuation would be higher than

> Freeserve's.

>

> Any thoughts anyone?

>

> Cheers,

>

> Nick

>

> Nick Gilbert

> NewsNow Publishing

> Tel: 0171 720 2727

> http://www.newsnow.co.uk

>

> Find out how to get a customised newswire on your site

> http://www.newsnow.co.uk/info/NewsNowDirect.htm


Nabil Shabka

BiblioTech

50 Carnwath Road

London,  SW6 3EG

UK


http://www.BiblioTech.net


Tel:  44-171-384 6980

Fax:  44-171-384 6901


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