UKNM: RE: PC Editors

[Ian Tester]

Actually, I found that when I used to try to use BRAD for finding IT Editors

and such like, they actually appeared to miss about half the titles in the

IT/Web sphere - I don't know where they're sourcing from , but they're

missing something .  .specifically all the newsletters, and smaller industry

publications. They seem quite good at keeping their existing records

up-to-date, but not at finding all the new stuff. And they're just nonsense

on websites. I also tried a couple of those CD Roms that PR agencies buy

(sorry, can't remember the company name). Slightly better, but still full of

holes . . .It took me a couple of months and a lot of graft to build a half

decent list, and then some of the most effective PR came from the web anyway

. . .just my 10 cents worth . . .


I


Ian Tester, Knowledge Management - boo.com

boo.com Group Ltd. 5-7 Carnaby Street, London W1V 1PG

T + 44(20) 7950 2438 F +44(20) 7950 0951  M +44(7880) 557692    E

ian [dot] testeruk [dot] boo [dot] com

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