Re: UKNM: RE: UKNM Digest V1 #220

[Jamie Unwin]

LOL !!!


 Are you being serious....


People buy clothes because they can try them on a Flash mannequin...


That has got to be the lamest excuse for using a plug-in I have ever heard.



>Cosmo Roe wrote; 

>

>"*	please remember that 40% of net users (myself included) have

>restricted shockwave capablilities due to operating from behind a firewall.

>Ensure that you provide a basic no-shock version of the site for such users.

>The prime example of this is Boo.com.  All that money, all that hype and

>they put an unaccessible flash item on the pre launch intro page. Pathetic

>research."

>

>Actually, we put in an enormous amount of research on this issue,

>unsurprisingly.

>

>Using Flash is a trade-off . . .however, we're using Flash not "for effect"

>but to give our customers some serious "value-add" features. Selling

>clothing on the web is hard to do effectively, mainly due to the customer's

>inability to try the clothes on, or gain a real-world impression of the

>clothing. Go to some clothes sites. You might get a gif - which you might be

>able to enlarge by clicking on it if you're really lucky.

>

>We are using Flash to allow customers to try combinations of clothes on a

>mannequin, and revolve it fully, to gain an impression of how they fit

>together on a realistic body (ever had that sinking feeling as your

>mail-order t shirt hits your knees?), do a full 3-d spin of objects like

>trainers (go round to a friend's house and check out the 3-d spin!) and zoom

>in to see detail on items. Add to this the huge amount of detail we'll be

>providing on our lines, and it's a large step forward. We used Flash for

>these features because it's the most accessible technology available to do

>this properly. It also helps make the rest of the site look pretty

>beautiful.

>

>Non-Flash enabled browsers are *rapidly* becoming the exception - few people

>(and certainly not 40%) are incapable of downloading flash, although I do

>accept that people at work in companies with very strict IT policies won't

>have the option of downloading the plug in if they're using an old, and

>company-specified browser. Yes, a few people won't be able to use our launch

>site and we realise that and have calculated for that, but the vast majority

>will get serious benefit from our Flash-enabled features. And this group

>will grow as people bin old browsers, and more come online with new

>computers or new ISPs (or Clifford Chance replace their desktops). 

>

>You'll be glad to know however, that we do also use Flash to include a

>lovely swirly logo, but it does stay bang centre in the middle of the

>screen, no swooping :-)

>

>Now back to work,

>

>I

>

>Ian Tester, Knowledge Management - boo.com

>boo.com Group Ltd. 5-7 Carnaby Street, London W1V 1PG

>T + 44(20) 7950 2438 F +44(20) 7950 0951  M +44(7880) 557692    E

>

ian [dot] testeruk [dot] boo [dot] com

____________________________________________________________

Jamie Unwin :

jamie [dot] unwinguardian [dot] co [dot] uk

 :  http://www.guardian.co.uk

The Guardian : 3-7 Ray Street, London, EC1R 3DJ : Tel. 0171 713 4469 

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