UKNM: Case studies - pro and anti company websites

[Jo Chipchase]

Thanks for all the "Website Sins" suggestions.  I've already submitted the

feature to Internet Money (it was on a tight deadline).


I'm after something else now... (soooo demanding!):


I'm writing a chapter about IT sector PR for "The Public Relations

Handbook", to be published by Routledge later this year.  I need to include

a couple of case studies about the effective use of pro and anti company

websites (anti could include the likes of Mac Spotlight and British

Scareways).  Does anyone have any suitable material?


I'm also interested in your comments about how corporates should deal with

rogue (anti) websites.  



Jo.

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CAN-U-HACK-IT

Internet & Publicity Services

http://www.can-u-hack-it.com 

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