Re: UKNM: Worst website sins

[Ray Taylor]

Jo Chipchase <

jocan-u-hack-it [dot] com

> asked:


>I'm writing a feature on "The Worst Website Sins" for Internet Money (a new

>title aimed at small businesses).


Worse one in my book is not promoting/advertising the site. It is still the

belief of many that you set up a web site and it advertises itself. Not just

an SME problem. Many big Co's put a huge amount into launching a web site

and nothing into telling anyone about it.


Unless you are selling Internet services of some kind, it would be better to

have a mediocre site that millions visited than a wonderful site than half a

dozen visited.


I would suggest a general rule of 20% of the budget spent on setting the

site up and maintaining it, 80% on promoting and advertising it. This

presumes you are going to use the site to sell your products /services

rather than just post it up so you can tell your shareholder(s) that you

have "got a web site".


Ray Taylor

NMC/Adplan - the online advertising agency

Please note new tel no: 0181 249 6313


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