RE: UKNM: Worst website sins

[Sajid Mohammed]

---Tomski <

tomtomski [dot] com

> wrote:

>

> > I would suggest a general rule of 20% of the budget spent on

> > setting the

> > site up and maintaining it, 80% on promoting and advertising it.

> 

> ouch, something hurts deep inside as the thought "I agree with ray"

washes

> over my psyche


Amsterdam is making you soft, Tom! ;) (Especially if you took my

advice and went to the Amstel Rokerie...)


Company X recently invested a reasonable amount of money in an

e-commerce site to sell it's wares and the homunculus in charge

decided to make PR/marketing a low priority.


Result: In three months, precisely zero sales & said homunculus has

been booted out of post. I think there's a moral there.


Sajid Mohammed

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