UKNM: Underwriting phone bill

[Clay Shirky]

>From the Yank perspective, this whole business of metered calls looks

not merely daft, but is also a drag on e-commerce, since the sense

that time online is precious mitigates against the sense of comfort

needed to get used to shopping.


Have any ecommerce sites offered to explicitly reimburse customers for

time spent on their site if they pruchase something? One could either

do it with a counter (you spent 27 minutes here, so at 4p a minute

we'll discount your purchase 1 pound 12) or just do like easyJet and

offer a pound off for web purchases, but tie it explicitly to a

discount for the metered rate, which would pay for somethig between 25

and a hundred minutes, depending on the telco charge.


-clay 

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