UKNM: Rich media banners

[Sally K]

In response to William Wemyss' posting on this subject.


The biggest problem with some of these rich media ads are the use of Java

and their inteference with framed sites. At About.com, my previous

employers, I recall an instance whereby we could not accept rich media ads.

This was due to their interfering with the site's framed template. Also,

you need to be able to measure the hits which cannot be accurately measured

by the hosting site. The company we worked with, The Thinking Media

(http://www.thethinkingmedia.com) measured results on their end and

reported it to the advertiser. 


What I was unclear about from your posting was whether your are developing

the ads on your own or will be outsourcing the project. If it is the

latter, I suggest you contact companies like The Thinking Media or Enliven

who produce Rich Media banners. More than likely, they are also familiar

with which sites or networks can or cannot host these banners. Another good

source for information on rich media is ClickZ network. Here's an article I

found on the subject http://www.searchz.com/clickz/043098.shtml so far.

Microscope, also part of ClickZ (htttp://www.microscope.com) offers some

examples in their archives of rich media banners. 


The best advice I can give is to read up on the topic and check around with

the networks (Flycast, 24/7, DoubleClick, LinkExchange) and the individual

sites the client want to advertise on and go from there. I would suggest

you build an alternative banner for sites that may not support rich media

as well. 


Good luck!


Sally Krumholz

Project Manager

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

M|B Interactive

Phone:  (212) 251-7746

Fax:       (212)684-0939

Email:

krumholzmbinter [dot] com

Web:     http://www.mbinter.com




Date: Fri, 30 Jul 1999 10:29:39 +0100

From: "William Wemyss" <

williamwpanlogic [dot] co [dot] uk

>

Subject: UKNM: Rich media banners


In response to this post, my suggestion 


Hi


we are currently pitching for a client who wants to carry out a banner 

campaign. We are interested in pursuing some element of 'rich media' in 

the camapaign vis a vis the banners. Does anyone know of anywhere there 

is a list to tell you which sites accept rich media bamnners and which 

don't? For example Yahoo wont accept any rich media because of the 

increased download times.


thanks


william


William Wemyss

Panlogic Ltd

'Performance based web marketing'

www.panlogic.co.uk

(44) 0181-948-5166

"Sometimes I think the web is a big plot to keep people like me

away from normal society" --Dilbert 


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