Re: UKNM: Why is Bepaid so bad?

[Nick Horley]

>I had the impression bepaid was actually about giving you targeted

>ads *in addition to* what you already get from other sources. I don't

>see how this would help your neighbour.


Quite. I was imagining myself in a dreamworld where advertisers abandon all

scattergun techniques in favour of opt-in only.  Bepaid can't kill banners,

but I think it will probably push down their price and quality.  Eventually

you end up on a Brazil highway (the film, not the country) where the view is

filled with nothing but ads.  Anyone got any figures for how many ads we

encounter per day, and predictions for how this will increase as WAP,

interactive TV etc. come on-line?


Anyone in favour of legislation against untargeted ads? If I ruled the

world...


Nick






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