Re: UKNM: QXL low advertising model

[Andrew Mackie]

Anyone know of any case studies for this or any other low

> cost start-up marketing models?

>


I interviewed Ybag.com for MarketingSherpa.co.uk a couple of weeks ago -

they made the decsion to launch without expensive ad campaigns (in

particular, TV), exploiting cheaper media (like classified ads) instead.

You can read the whole interview at:

http://www.marketingsherpa.co.uk/sample.cfm?contentID=461


Hope this helps.


Andrew Mackie, Editor

editormarketingsherpa [dot] co [dot] uk

07092 031411

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