Re: UKNM: 'Wacky Names'

[Cait Hurley]

Can I also point out at this juncture that Japanese, French, African,

German and even Canadian (who mostly speak English) sites are doing very

well thank you very much utilising domains that are not .com?


Just pointing out that the "world" as a global territory does actually

extend beyond the UK and the USA and into other languages/domain space.



At 18:07 17/07/2000 +0100, you wrote:

>With the internet being a global medium, wacky/invented names for new

>economy businesses are potentially useful to transcend cultural and

>linguistic barriers. Invented names such as iobox, boo, qxl or mondus can

be

>enunciated, without embarrassment, in most languages.

>

>Martin

>

>Martin Forrest

>Cubitt Consulting Ltd

>30 Coleman Street

>London EC2R 5AL

>

>T: +44 (0)207 367 5100

>F: +44 (0) 207 367 5150

>W: www.cubitt.com <http://www.cubitt.com>

>

>         -----Original Message-----

>

From: Tsugumi Anai [SMTP:tanaiRedHotChilli [dot] com]

>         Sent:   17 July 2000 15:06

>

To: 'uk-netmarketingchinwag [dot] com'

>         Subject:        UKNM: 'Wacky Names'

>

>         Building a brand both online and offline is not just about the

name.

>The

>         brand conveys a message about a business. A strong brand can be

>built around

>         either a wacky or a conservative name providing it has values and

>attributes

>         that appeal to the target audience, and providing it delivers on

its

>         'promise'. If the brand is strong and well managed, no matter what

>the name,

>         it will remain. Brands that are household names now, such as

Apple,

>Virgin

>         or even Orange, were considered wacky in their time. And those are

>offline

>         brands to boot! The thing to remember about many online brands,

even

>those

>         in the financial sector, is that they are new businesses in their

>own right.

>

>[Sam says: msg chopped]



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com