Re: UKNM: Relevant advertising

[Jon Clarke]

> It's not every day there is an assimile between pub toilet advertising and

online advertising, but there I was standing as you do in a pub toilet

yesterday facing a black board which still had in large bright letters

'Watch Euro2000 here' and I thought of all the banner and button ads I still

see on the web even now related to this summer's football competition. Of

course I expected to find some humourous quips on how well England had done

and sure enough found some, however obviously a media bloke had also tired

of this out of date and pointless message by inking in his own comment

'Change the message, it finished three bloody weeks ago!'


Media agencies themselves should be keeping an eye on their clients'

campaigns and not be wasting their precious money. So to all the never

ending Euro2000 related ad buyers out there I point you to the quote in the

Firkin pub at Gt. Portland Street for some advice.


JC



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