UKNM: On scoot & cahoot

[Mildren, Richard, FNTF]

We were sat down the pub on Friday lunchtime & this topic came up (sort of).



One of our team claimed that the "oo" sound has been found to be a good

phonetic when creating brands. Which just goes to show:-


1) we need to "get a life"

2) people research really strange things


Richard Mildren



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