Re: UKNM: big ISP news

[Ian Gosling]

Unless I'm very much mistaken then Mr Murdoch's Sky, Cabletel, Cable and

Wireless and BDB, etc are all planning to charge a subscription for the

services of a minimum of �10 a month.  While there will be some free to

air TV channels people are going to have to buy a minimum subscription

package to get the STB at the subsidised price.  So the converged Web

and TV, free access?  I very much doubt it.

ian


Jim Sterne wrote:


> The Web and TV are going to merge. There is no stopping them.

> The TV model is free access (aside from licensing) and all

> supported by advertising. Why not the Web?

>

> I figure we'll end up with three levels of Web access:

>

>   1) Free. Put up with the ads and all the content you can drink.

>   2) Paid. Faster response, no ads. For people who are a bit

>      more serious about their connection.

>   3) Premium. Higher feed for higher bandwidth. For businesses

>      that depend on the Web for commerce and communication.

>

> Think:

>

>   1) TV

>   2) Cable

>   3) Pay-per-view

>

> So... BT and Demon will have to come up with competitive

> services, but they do not have to dismantle the systems

> and services they have in place already.

>

> ------------------------------------------------------

> Jim Sterne                    http://www.targeting.com

>

jsternetargeting [dot] com Target Marketing

> Author: "World Wide Web Marketing"     +1-805-965-3184

> "Customer Service on the Internet"          Consultant

> and "What Makes People Click - Advertising on the Web"

> ======================================================




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Ian Gosling

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