UKNM: Media Planning and Buying

[Ramu Yalamanchi]

Greetings,


My name is Ramu Yalamanchi, and I work for a company called AdKnowledge,

Inc. in the US. AdKnowledge develops and markets a comprehensive suite of

web advertising management products and services for marketers and

advertising agencies. We are a Silicon Valley based company with the

premier US ad agencies and media buyers as clients.


I am interested in learning more about the UK online media buying and

planning community. My knowledge comes from research studies and a few

discussions with UK based interactive agencies. So, I would appreciate any

firsthand insight that you can provide.


With regard to online media planning, are there any tools available that

present detailed content and audience profiles for online media? How does a

UK media planner/buyer choose the relevant sites for consideration? Are US

publisher sites considered for reaching UK users? 


I would appreciate feedback on any of the questions.


regards,

ramu






  

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Ramu Yalamanchi

Region Manager

AdKnowledge, Inc.

(650) 842-6522