Re: UKNM: Internet marketing to a 'pink' audience

[Glen Collins]

The only data I've seen recently is on the new(ish) GVU Internet User

survey (http://www.cc.gatech.edu/gvu/user_surveys/), which states:


"Of those users who specified, 85.76%% stated that they are

heterosexual. This figure is slightly lower than

the result from the previous survey (92.61%). Out of the other choices,

2.99% reported being bisexual,

3.67% gay males, 1.16% lesbian, and 0.24 transgender. (Note, the "gay

male" and "lesbian" responses

would each be selected by a single gender, whereas the other categories

could be selected by both

genders.)


There were no major differences between European and US respondents,

between men and women (other

than for gay males and lesbians), or by experience level.


There appears to be a slight difference by age. The 26-50 age group is

less likely to be heterosexual than

the other age groups, but only by 2-4 %. "


Glen.


Phil Dwyer wrote:


> CHBi did something called Planet Patrol, aimed at a pink audience some

> years

> ago. Things will have changed since then of course, but it might be

> worthwhile

> starting with them.

>

> Surveys are likely to let you down in any sensitive area like sexual

> preference

> - and I would take any data you find in this area with a giant pinch

> of salt.

>

> Jo wrote:

>

> > I wonder if anyone can help?  An aquaintance of mine is considering

> setting

> > up an Internet business selling clubwear targeted at a gay

> audience.  She

> > has asked me to seek statistics regarding the on-line gay community

> in

> > Europe.  Does anyone know of any relevant statistics or resources?

> This

> > isn't the sort of thing to be found at isoc.org...

> >

> > Also, does anyone have any comments on the likelihood of this

> venture

> > succeeding?  I've advised her to back it up with retail via standard

>

> > channels.

> >

> > Jo.

> >

> > _____________________________________________

> > Jo @ CAN-U-HACK-IT

> >

> > http://www.can-u-hack-it.com

> > Club lifestyle and listings website - c u high   8-)




--

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Glen Collins

Online Marketing Director

Foresight (Europe) Ltd

Tel: +44(0)181-237 5580

Fax: +44(0)181-741 8461

Mob: 0468 068605


http://www.foresight.co.uk

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