UKNM: Content dethroned? (was pink)

[Jim Sterne]

At 05:20 PM 6/22/98 +0100, Mark Curtis wrote:

>Perhaps the core learning was that we spent weeks before launch filling the

>service with great and relevant content ("content is king" went the mantra),

>and sure,,much of it was read. But the thing gay men really wanted to do was

>meet and talk to each other on-line via chat and threaded discussions. And

>that's where the action was.


I've just come across an article here in the states

that struck a nerve. "Content is King" is being replaced

by "Transactions are God". Transactional content is the

holiest of holies. 


People can get plenty of content the way the like it:

on dead trees. But getting something accomplished, looking

up some information, buying something, or (the transactional

content) getting the score/stock price, seem to be the

big drawing cards.


Is it me, or does it feel like people don't want to use

the telephone to get radio broadcasts? Doesn't it seem that

people go online to communicate and transact, rather than

consume content? Acquire it, maybe, but not consume...



------------------------------------------------------

Jim Sterne           Target Marketing of Santa Barbara

jsternetargeting [dot] com

                www.targeting.com

Author: "World Wide Web Marketing"     +1 805-965-3184

"Customer Service on the Internet"          Consultant

and "What Makes People Click - Advertising on the Web"

======================================================