Re: UKNM: Content dethroned? (was pink)

[Mark Curtis]

I agree Jim. We used to say - if content is king, then connectivity is the

queen who sits alongside (maybe we worked on Planet Patrol just a bit too

long!).


-----Original Message-----

From: Jim Sterne <

jsternetargeting [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 24 June 1998 12:50

Subject: UKNM: Content dethroned? (was pink)



>At 05:20 PM 6/22/98 +0100, Mark Curtis wrote:

>>Perhaps the core learning was that we spent weeks before launch filling

the

>>service with great and relevant content ("content is king" went the

mantra),

>>and sure,,much of it was read. But the thing gay men really wanted to do

was

>>meet and talk to each other on-line via chat and threaded discussions. And

>>that's where the action was.

>

>I've just come across an article here in the states

>that struck a nerve. "Content is King" is being replaced

>by "Transactions are God". Transactional content is the

>holiest of holies.

>

>People can get plenty of content the way the like it:

>on dead trees. But getting something accomplished, looking

>up some information, buying something, or (the transactional

>content) getting the score/stock price, seem to be the

>big drawing cards.

>

>Is it me, or does it feel like people don't want to use

>the telephone to get radio broadcasts? Doesn't it seem that

>people go online to communicate and transact, rather than

>consume content? Acquire it, maybe, but not consume...

>

>

>------------------------------------------------------

>Jim Sterne           Target Marketing of Santa Barbara

>

jsternetargeting [dot] com www.targeting.com

>Author: "World Wide Web Marketing"     +1 805-965-3184

>"Customer Service on the Internet"          Consultant

>and "What Makes People Click - Advertising on the Web"

>======================================================

>