Re: UKNM: Why Jakob Nielsen hates banner ads

[Tim Ireland]

From: Clay Shirky <

clayshirky [dot] com

>

>Go with a targetted CPM of 50 pounds, and 1% click through and conversion rates, and

> you're still at 500 pounds a customer - lousy if you're selling

> washing-up liquid, but brilliant if you're selling cars.


Yeah, I buy all of my cars over the Internet... ;)


I can see limited brand awareness value in banner ads, but 'click to action'

is a myth perpetuated by media sellers coming to grips with an industry with

very little 'air' to sell.


Tim Ireland

Senior Copywriter

DESIGNERCITY LIMITED

Email:

timdesignercity [dot] com

URL: http://www.designercity.com

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