Re: UKNM: pres.co merges with Foresight

[Colin Donald]

At 13:27 05/06/00 +0100,

uk-netmarketingchinwag [dot] com

 wrote:

>what do we think?

>

>1+1=?

>

>pres.co merges with Foresight

>http://www.revolution.haynet.com/news/news_story.asp?Article=8787

>June 5, 2000

>London, Revolution UK

>New-media agency pres.co has merged with interactive marketing company

>Foresight.


<snip>


>Foresight, which was set up in 1992 specialising in the film and

>entertainment industry, has a client base that includes Buena Vista

>International, River Island, Paul Smith, Warner Vision, Twentieth Century

>Fox and Lorien.


What the press release doesn't mention is Pres.co's recent bid to raise

their profile as an interactive television agency. They sponsored

Revolution's May 10th iTV supplement, for instance.


With Foresight contributing a strong list of US-owned entertainment clients,

there's potential for the new company to create iTV content, just as

Foresight now do on the Web. The clients may see the UK as a useful testing

ground for iTV in the USA.


Colin


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