RE: UKNM: New Media vs Old Hat

[Piers Beckley]

> -----Original Message-----

>

From: Andrew Smith [asmithuk [dot] brodeur [dot] com (mailto:asmithuk [dot] brodeur [dot] com)]

> Sent: Tuesday, June 06, 2000 11:40 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: New Media vs Old Hat

>

> Who gives a damn about creating massive awareness if that 

> then doesn't translate

> into action? And anyway, it doesn't even seem to be doing 

> that - piece in

> today's Telegraph said two separate surveys have shown that 

> between 55pc and

> 70pc of the population couldn't spontaneously recall a single dotcom

> company.......


'Course if approx 30% of the adult population have access to an Internet

connection, then that could mean that every single person online can recall

a dotcom, and none of those without Internet access could. Which would be

fine.


So without a breakdown of who's connected and who's not, the Telegraph

figures aren't particularly helpful. Not that a huge advertising campaign

will particularly connect with the connected, of course.


Piers (off to ride my skateboard into someone's head, because that's, like,

so wacky and hip)



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