RE: UKNM: Breathe.com

[Richard Gregory]

That comes back to having a strategic marketing plan. 


If you can't differentiate yourself from the competition then your long

terms prospects surely can't be that great.


Richard S Gregory

Senior Account Manager

PoulterNet

http://www.poulternet.com

> -----Original Message-----

>

From: Ian Fenn [ianchopstix [dot] co [dot] uk (mailto:ianchopstix [dot] co [dot] uk)]

> Sent: Wednesday, June 07, 2000 12:48 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject: RE: UKNM: Breathe.com

> 

> 

> At 15:32 06/06/00 +0100, Irakli wrote:

> >My tuppence

> >

> >1) Advertising

> >In the case of a .com product it is imho best spent 

> explaining the product

> >rather than trying to appeal emotionally (or at least a 

> combination of

> >both), not the least as a web site and *especially* a mobile 

> site come

> >nowhere near creating a compelling emotional experience.

> >

> >Does breathe.com need explanation? yes - it's a service, use 

> your on-air

> >time to explain the product.

> 

> But, in doing that, how does breathe.com differentiate itself 

> against other

> ISPs/portals such as Freeserve, World Online, etc, given that they're

> offering much the same thing?

> 

> All the best,

> 

> --

> Ian Fenn

> Director, Chopstix Media Limited

> http://www.chopstixmedia.com/



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