UKNM: Anti-Agency Feelings...

[Jenny Adamson]

Why the constant diatribe against the ad agencies? There are a huge number

of

products / services that need on and offline support and at least some

agencies

are beginning to offer both. People with experience in branding and

positioning

are as crucial in building an online proposition as they have been in

advertising beans over the last 50 years.


Jenny Adamson



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