Re: UKNM: Battleship JWT

[Paul Shalet]

Whether we question the sample size , product group , creative or site

positioning ,the bottom line for me is to congratulate those who initiated

and executed this much needed research into banner effectiveness .


================================================

PAUL SHALET

Sales and Marketing Director

LibertySurf ( UK )

http://www.Libertysurf.co.uk

+44 (0) 870 737 1150

0385 501 886

================================================

"Success, as I see it , is a result , not a goal" Gustave Flaubert


----- Original Message -----

From: Andrew Smith <

asmithuk [dot] brodeur [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 28 June 2000 10:34

Subject: RE: UKNM: Battleship JWT



> Adlink Banner Research: (from extracts from press release issued last

week):

>

> 22 June 2000

> DEATH OF INTERNET BANNER ADVERTISING EXAGGERATED

> ..first independent pan-European online advertising study proves

> effectiveness

> of the medium..


[Sam says: msg chopped]


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