Re: UKNM: Standard Banner Sizes

[Mark Curtis]

Compared to Tom, I haven't got much to say! I do think your arguments are

convincing though. It's risky for this medium to get stuck with one size

fits all. Look at the use advertisers make of 10, 20, 30 and more seconds on

TV to achieve different aims.


However when we developed Yell in late 95 we strongly urged that they use

standard banner ad sizes. They were keen to launch with a smaller, boxier

shape at the top lhs of the screen. Subsequently they moved to the standard.

I suspect that this may have been due to advertiser pressure.