Re: UKNM: The invisible banner?

[Tim Hayward]

Excellent!


Just make sure that the brand values of your advertisers are symbiotic

with A&L, find a way of integrating them pleasingly into the page and

make sure that the fuckers aren't banner shaped.


Now we're motoring!!!


Tim


Matteo Berlucchi wrote:

> 

> Talking about using banners for brand awareness, I recently came up with the idea (about to be launched tomorrow on the Alliance & Leicester website

> http://www.aandl.com/) of non-clickable banners.

> 

> It may seem a stupid idea but there was some thinking behind it:

> 

> 1. A & L site generates around 250,000 impressions a month.

> 2. They wanted to have something to offer their money-back credit card partners

> (Interflora, BT, Vodafone, etc.)

> 3. They liked the idea of carrying third party banners but didn't like the idea

> of losing traffic.

> 

> So, I came up with the "non-clickable-banner": awareness banners that are sold

> to strategic partners at a very competitive rate (generally �5 CPM). These

> banners are exactly like bill-boards and the underlying concept is that because

> only 1%-5% of people click on them, you just concentrate on the other 95%-99%

> who don't and design a banner which is thought out to be "display" only and not

> "click through".

> 

> The first non clickable banners will be launched tomorrow or the day after.

> 

> Matteo

> --

> Matteo Berlucchi

> Head of Marketing                 Hyperlink plc

> 8 Upper Saint Martin's Lane       Covent Garden, London, WC2H 9DL

> Tel +44(0)171 240 8121            Fax +44(0)171 240 8098

>

email matteohyperlink [dot] com www.hyperlink.com

++++++++++++++++++++++++++++++++++++++++++++++++

Tim Hayward. Digital Media Strategist. HHCL + P. 

Kent House,14-17 Market Place, Gt Titchfield St,

     London, W1N 7AJ. Tel +44-171-915-7579. 

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