RE: UKNM: Non-clickable banners

[Philip Rooke]

WHY ARE SITES WORRIED ABOUT LOSING TRAFFIC THROUGH ADS?


At Carlton we build sites that people would want to come back to. Even if a

user does leave they are more than capable of using a back button,

favourite/bookmark list or history list.


If losing traffic through ads is a problem, you must have poor content.  If

you have poor content, you probably have poor brand values and therefore are

not worth advertising on in the first place.


The best ads deliver the message without a click through anyway, our average

click through is over 3%.  They build brand awareness and if you have a site

user will come and find you when they need you.


Philip Rooke

Sales Director

Carlton Online


t: 0171 663 3682

f: 0171 663 3664


www.jamba.co.uk

www.popcorn.co.uk

www.simplyfood.co.uk 

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