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Subject: Re: UKNM: The invisible banner?
From: jim smith
Date: Fri, 12 Mar 1999 13:53:03 GMT

Lee Rickler wrote:

> >precisely
> >
> >2% is a good direct mail response - but most of those people will convert
> >to sales.
> >
> >just getting a 2% click-through is, well, a little opaque in what it
> >actually means.
> >
> >banners do not work on the internet. full stop. the model is all wrong. you
> >are wasting your time. it is *not*, repeat *not* a traditional publishing
> >medium. advertising doesn't work on the internet, at least not in the way
> >that banner-ad companies think it does.
> blah blah blah, (not your message, just this debate in general).

cool. i'll remember that argument next time i get called in to arbitrate in the

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  Re: UKNM: The invisible banner?, Lee Rickler

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