Re: UKNM: Currant Bun -Reply

[John Enser]

Jim, this is a UK New Media Marketing list -Smart says -  is it surprising

that Santa Barbara is behind the curve with the jargon?


The SUN is the Murdoch UK (market leader) tabloid.


Using cockney rhyming slang, currant bun = Sun


Currantbun.com = new free ISP by the Sun and for Sun readers  - Sun

readers cannot possibly fail to understand that that is what it is following

half of the front page and a full 12 page pull out in the middle (complete

with (un)suitable Sun online babes).







>

>> Jim Sterne <jsternetargeting [dot] com> 30/March/1999 11:49pm >>>

At 09:18 AM 3/30/99 , Steve Johnston/IMRG wrote:

>Is CD-only registration for The Sun's 'People's Portal' really smart or 

>really stupid?

>

>see http://www.currantbun.com/

>

>Smart says: Got a reliable physical address (to sell) and manages

demand.

>Stupid says: It misses the whole point.


Stupid says: What on earth is Currant Bun and 

why on earth should I bother calling for a CD?


Hello? Anybody home? Or are we all just too

hip to be informative?



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Jim Sterne              Target Marketing of Santa Barbara

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            http://www.targeting.com

Author, Speaker, Consultant               +1 805-965-3184

Internet Marketing & Customer Service Strategy Consulting

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