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Subject: Re: UKNM: Virtual Communities, Avatars etc. . .
From: 3345
Date: Fri, 17 Mar 2000 17:06:56 GMT

This sounds like quite a sad virtual world. Why escape reality as we know it
to enter a world with money, cashpoints, rent etc?

Who dreamt up this and how unstimulating is the real world that they are
trying to escape?

donal scannell
>From: "Joanna Crumpton" <joatdigital-outlook [dot] com>
>To: uk-netmarketingatmail [dot] chinwag [dot] com
>Subject: RE: UKNM: Virtual Communities, Avatars etc. . .
>Date: Thu, Mar 16, 2000, 1:22 pm

>Virtual communities may not appeal to everyone, but for those who enjoy
>chatting online it does offer a much richer and immersive environment
>compared to the text based alternatives. Those who do enjoy the service can
>spend amazing lengths of time inworld, in the Virtual Zones you can find
>people playing virtual bingo together, in the US they're even getting
>married online!
>Virtual Zones (www.virtualzones.co.uk) has recently launched in the UK and
>we are about to start an online marketing campaign for them.
>Within the Virtual Zones there is quite a lot of scope to customise your
>avatar with different heads, body shapes and accessories, as well as rent
>your own your apartment which can be decorated and furnished however you
>choose. It has it's own monetary system where you collect credits from
>virtual cashpoints, in order to buy the items you want. When more partners
>come on board there will be developments within the world, which will
>more environments.
>These virtual worlds do create great brand building and e-commerce
>opportunities as branded environments, or inworld objects can be created,
>which can link directly to a URL. There is also the opportunity to talk
>directly to consumers inworld. For example at a specific time each week a
>representative from the company could be inworld, in their branded
>environment, to answer any questions on a specific topic. Events,
>competitions and games can also be hosted inworld.
>As a marketing agency we find it a very interesting medium to run campaigns
>in - i.e. what is going to be more effective, a 468x60 pixel banner on a
>page, or an animated character/object giving you information about a
>Have any of you media buyers out there done any virtual world advertising,
>or would you consider it?
>Jo Crumpton
>Digital Outlook Communications Ltd
>6 Melbray Mews
>158 Hurlingham Road
>London SW6 3NG
>Tel: 020 7348 6611 (direct)
>Fax: 020 7348 6601
>Web: www.digital-outlook.com

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