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Subject: Re: UKNM: .com vs .co.uk - UK consumer understanding?
From: Speechrad
Date: Tue, 28 Mar 2000 15:36:22 +0100

In a message dated 27/03/00 17:56:35 GMT Daylight Time,
andrewatnetventureworld [dot] co [dot] uk writes:

<< Has anyone done any research on UK consumer recognition of different
endings, for instance do people perceive any difference between .com and
.co.uk? >>

Well, it would make sense for UK companies to stick to .co.uk - or better
still (if we could) just .uk like all other non US Co's .fr, .ie, etc. but
as even our PM keeps going on about ' dot comming ' all companies with big
ambitions probably need to go for both .com and .co.uk

I would be reluctant to choose any domain where both were not available. The
exception was where we wanted to indicate it was a specifically UK service
like studentradio.co.uk aimed at UK university students.

For the main company, speechradio, we decided we wanted .com and .co.uk to
discourage someone trying to cybersquat once we made it big,(!) although we
actually only talk about speechradio.com as it's easier to say and we
registered it as a company name too although at the time we weren't sure if
you could put a DOT in a company name.

Andrew's comments make sense too>>>
.co.uk for use in the search engines - since that's how most search
engines determine UK relevancy
.com for consumer advertising - it's shorter, the fewer number of
confusing dots the better, and a bit trendier.<<<<

Michael Trott
Operations Director
Speechradio.com Ltd. - The Internet's Leading Audio Content Provider
Visit Internet Radio at www.studentradio.co.uk, www.arenaradio.co.uk,
Free radio for your website from http://www.sppechradio.com

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