Re: UKNM: .com vs .co.uk - UK consumer understanding?

[Speechrad]

In a message dated 27/03/00 17:56:35 GMT Daylight Time,

andrewnetventureworld [dot] co [dot] uk

 writes:


<< Has anyone done any research on UK consumer recognition of different

domain

 endings, for instance do people perceive any difference between .com and

 .co.uk? >>


Well, it would make sense for UK companies to stick to .co.uk - or better

still (if we could) just .uk like all other non US Co's  .fr, .ie, etc. but

as even our PM keeps going on about ' dot comming ' all companies with big

ambitions probably need to go for both .com and .co.uk


I would be reluctant to choose any domain where both were not available. The

exception was where we wanted to indicate it was a specifically UK service

like studentradio.co.uk aimed at UK university students.


For the main company, speechradio, we decided we wanted .com and .co.uk to

discourage someone trying to cybersquat once we made it big,(!)  although we

actually only talk about speechradio.com as it's easier to say and we

registered it as a company name too although at the time we weren't sure if

you could put a DOT in a company name.


Andrew's comments make sense too>>>

   .co.uk for use in the search engines - since that's how most search

engines determine UK relevancy

   .com for consumer advertising - it's shorter, the fewer number of

confusing dots the better, and a bit trendier.<<<<


Regards,

Michael Trott

Operations Director

Speechradio.com Ltd. - The Internet's Leading Audio Content Provider

Visit Internet Radio at www.studentradio.co.uk, www.arenaradio.co.uk,

www.radiohtml.com

Free radio for your website from http://www.sppechradio.com



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