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Subject: Re: UKNM: More webwashing
From: Geoff Inns
Date: Wed, 19 May 1999 10:39:33 +0100

Ouch. Good point though. Have long said that the cost of producing a
banner - �1500 and UP - is too high. Less spent per banner creation = more
impressions bought? Nope: less spent per banner = more banners tailored to
the sites they are going on, so instead of putting 2 banners on 10 sites we
could put 5 banners on 5 sites and get far better response.
All these banner discussions (head connects with wall) - someone set up a
site please where we can post all this banner stuff and next time someone
mentions it just send them there. I'm sure banner discussions are linked to
the lunar cycle.

Banners are here to stay 'cos they are cheap and cheap = easy entry to
market. The fact that most banners are shite has many causes, price being
one of them. Yes, banners will get better and will do whizzy things, no I
don't know when.

Geoff Inns
Business Development Manager, Guardian Unlimited
We do our banners ourselves, we do. And they're jolly good too.

-----Original Message-----
From: Phil Gyford <philatgyford [dot] com>
To: uk-netmarketingatchinwag [dot] com <uk-netmarketingatchinwag [dot] com>
Date: 18 May 1999 14:13
Subject: Re: UKNM: More webwashing
Ray, if you and all your friends get ads made which are attractive and
informative then fewer people will avoid them, your cpm will go up by maybe
a few tenths of a percent and you'll be happier. Otherwise, don't complain
if a handful of people find these ugly, poorly executed, annoyingly
blinking graphics get in the way of doing whatever they've come to the Web


At 17:57 17/05/1999 +0100, you wrote:
>Yeah, let's ban all advertising on web sites. But why stop there?
>Advertising reduces TV viewing time by around 20%, takes up valuable space
>in a magazine, hides interesting building sites along roadways, and
>transforms an otherwise pleasant twice daily social experience for London
>commuters into a mind-numbing exercise in avoiding everyone's gaze in order
>to read the tube ads.
>Let's get back to wall-to-wall black and white TV, black and white
>magazines, and concentrating on the traffic jam, not the billboard. We
>need advertising to support media, we just need a state news agency and
>BBC sitcoms (single camera, mono, sound and laughter optional).
>And as for newspapers, if everybody had to pay �10.00 a day for their daily
>read we would have less of those bloody awful recycling points popping up
>all over the place.
>Ray Taylor
>NMC/Adplan - the online advertising agency
>2,000,000,000 greenbacks can't be wrong

Phil Gyford
w:0171.766.6491 / h:0171.622.9058
http://www.gyford.com / philatgyford [dot] com / icq:3794783
Deputy Editor, Capital Interactive / http://capitalinteractive.com

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