Re: UKNM: So, any techys from BOO like a job?

[Felix Velarde]

hiya Jude


on 18/5/00 i read:


>Felix Velarde wrote:

>>

>>  Sorry to be so uncharitable, but weren't the techies one of the

>>  causes of the low-flying (nay, hedge-trimming) start that BOO, er,

>>  enjoyed?

>

>Bloody well doubt it. I'd imagine it's much more likely the people who

>were insisting that they had to have some sort of online

>magazineshite/flash navigation/windows popping up left right and

>centre/zoomy/spinny crap "'cause it would be really cool and really

>stand out from the crowd, and we want it next week" etc etc. In my

>experience of working on this sort of thing it's not techies that argue

>for that sort of pointless pap, but rather the big cheeses with no

>experience of the web/ marketing department.


dead right. but, if asked to implement a solution that the decision 

maker believes strategically right (whether or not it is), any techie 

worth his or her salt gets it right. a crap techie does half a job. a 

good techie finds a way of delivering. a good techie chief gets the 

right people in. so, i stand by my comments.


>

>Not that I have any insider knowledge of Boo or anything..

>

>>  I agree with that statement - I hope it will make people realise that

>>  it isn't just good spiel that counts. With any luck it might also

>>  make VCs realise that getting the marketing right first time is the

>>  most important aspect of any business

>

>What?!?!?? Don't think the demise of Boo has much to do with poor

>marketing, to be honest...


i completely and utterly disagree. forgive the plug, but please see 

the comments in marketing magazine next week for a full explanation.


felix


-- 

Felix Velarde, CEO, Head New Media     office  + 44 (0)20 7737 7579

http://www.head-newmedia.com            mobile  + 44 (0)777 557 2000


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