Re: UKNM: Who wants to spend �90million?

[James Cronin]

> All good points, but I was really questioning why a company that is

> operating *electronically* can spend this level of money.


marketting, stock, people, software, hardware


> Surely the whole point of running an e-business (as the thread a couple of

> weeks ago) is to reduce your operating costs and improve the efficiency of

> the operation.


at scale yes.


> As for the cost of developing the site.....my understanding is that they

> paid very little if anything for the actual hardware.


that'll be wrong then.


>.....which begs the question of how much Organic charged to develop the

site?


no comment. but Organic's involvement ceased before launch.

The site was largely redeveloped by boo staff and more recently some people

from Icon Medialab.


> The only obvious signs of spend were the pitiful ad campaign.


and all the 'organic fruit' which I'm afraid I must have missed.


I do have some rubber ones that Organic gave me.


> I can certainly see how you could spend multi-millions running an

> international business - I just fail to see how or why the same money

could

> be spent with an e-business.


Erm... because it is an international business.


James.

xx



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