Re: UKNM: Re: S/W to scan Internet/Newsgroups

[Jo Chipchase]

Alex Sass wrote:

>Not sure how ethical this one is ?!?

>

>At 11:36 23/05/2000 +0000, you wrote:

>>One of my clients is looking for software that will automatically monitor

>or scan the internet/newsgroups and picking up any mention of their company

name.



Why ever not?  Newsgroups are open forums, and it can be particularly

damaging to a company's reputation if unchecked (and possibly untrue)

rumours propagate from such a source.  After all, news concerning Intel's

floating point error started in newsgroups... and look what happened when

the news spread.  They ended up spending millions repairing the damage.


Conversely, during March 1999, Pioneer tackled complaints about its DVD

players that had appeared on newsgroups by emailing the complainants and

offering to fix their faulty machines.  This stopped negative coverage from

going any further.


What would you rather do... stick your corporate head in the sand and wait

for the mumbings to reach the mainstream press?


_________________________________

Can-U-Hack-It

Internet, editorial & publicity services

* www.cuhi.com * www.ukpress.org *



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