RE: UKNM: Search Engines and Shopping Malls ?

[Chris Meachin]

> You can't, in general, reach higher positioning through "trickery" and

> anyone that say's you can is bullshitting.


Not strictly true. Although this is a popular theory among people who can't

do it or have been burned while paying somebody else to do it (badly).


It is entirely possible to "trick" search engines without touching the

actual content of your site. Whether that is ethical or whether the search

engines like it or not is a different subject.


There are numerous highly successful projects out there for major clients

utilising such "tricknology". It can work well and can yield higher levels

of better targetted site traffic than many other online marketing methods.


Specific, detailed experience and knowledge of search engine spidering and

ranking algorithms is required. Beyond this, it's spade work and coding.


There are even products and services which take most of the hard work out -

but they ain't cheap.


In general though, as Lee rightly pointed out, few companies can do it

successfully and even fewer can do it at low cost. Mainly because of the

hours and/or specific technology involved.


C.

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Chris Meachin | AGENCY.COM | London



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