Re: UKNM: online ad tolerance collapsing

[Felix Velarde]

On 9/11/98 I read:


>Three selected datapoints from the recent AdAge Interactive Media 

>Study (2,000 telephone questionnaires in early October). This looks 

>to me like a trend that has nowhere to go but down. With no 

>exceptions the survey reveals increasing readiness to purchase 

>online and collapsing tolerance of advertising. Specific responses 

>from online ad folk?


glib: good, means more business building brand-oriented web sites 

that work in themselves to attract audiences


Felix Velarde

director      Head New Media

success is about interaction

voice  + 44 (0) 171 737 7579


http://www.head-newmedia.com

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html