RE: UKNM: DTV Industry: Is There One?

[Nicholas Green]

At the moment there are a number of new media agencies establishing

themselves as problem solvers for clients in the digital era. Most of

the existing large networks have also set up new media departments.


The technology has only been live for a few weeks and its going to be at

elast six months till we see the beginnings of its capabilites so if

people are being hesitant that might be why. Also chucking money at a

zero subscriber base is probably not great marketing!!!!!!!


Saying that I do think that awareness needs to increase. Have you looked

at Razorfish.com


> -----Original Message-----

>

From: Sajid Mohammed [SMTP:g23rocketmail [dot] com]

> Sent:	Thursday, November 12, 1998 8:59 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: DTV Industry: Is There One?

> 

> Interactive Digital TV is a fairly unknown quantity - only one

> operator (Sky Digital) has brought their offering to market, with four

> others (ON Digital, C&W, NTL/Virgin.Net & BIB) yet to do so. There are

> a few companies out there who set out to provide content for these new

> channels - Futurescape & Online Magic are two that leap to mind - but

> this nascent industry does not enjoy an especially high profile. Add

> in to this the fact that there are competing platforms (WebTV, Open

> TV, blah blah blah), incompatabilities (eg apparently ON Digital

> doesn't support Sky's EPG etc.) and general Brit-style cynicism.

> 

> Very few people in the 'new media' seem to be taking DTV seriously at

> all. We've all been here before ("The Internet? Isn't that just for

> programmers and video game fans?") but I would have thought that the

> impact of emerging technologies over the last few years would have got

> people wise to the fact that at least they deserve some intelligent

> discourse.

> 

> Meanwhile, the Americans seem to be going barmy about Digital.

> Companies such as Broadcom and Philips are offering single-chip

> solutions for enabling TV's to go digital. There is earnest discourse

> about the potential for ad revenue and so on. Redmond is on the case,

> so no doubt Larry Ellison is even now dreaming about taking out Bill

> Gates' TV aerial with a stinger missile.

> 

> There must be market opportunities opening up right now in the UK to

> service the needs of this emerging technology. Certainly, C&W and NTL

> seem to be taking a good approach - both will be offering Internet

> access via their set-tops as I understand it. And DTV feeds into a


> whole host of other pertinent issues: e-commerce and Masthead TV being

> just two. Have I been looking in the wrong places for signs of life?

> 

> Sajid Mohammed


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