Re: UKNM: DTV Industry: Is There One?

[Ian Betteridge]

Anna Pedroza wrote:

> I would be interested to hear what others on this list feel about the type

> of skills new media companies need to have in place and, in particular,

> whether the predicted culture clash between TV production and new media is

> likely.


The culture clash to me seems to be between "Internet on TV" and "better TV",

with NTL epitomising the former and Web TV the latter.


Personally I think that WebTV has actually got the better chance of succeeding

as a mass market consumer device, because it markets itself as a device that

makes TV better - and that's a concept that is easier to sell to current TV

viewers. The fact that you get 'real' internet access as well is just a bonus.

NTL, on the other hand, has to sell the Internet as a valuable service - which

is much more difficult.


Obviously, I'm only going on the demo's I saw at the Wired Sussex DTV event -

but unless NTL has a lot more up its sleeves, I think it'll have a tough time.


---------------------------------------

Ian Betteridge  News Editor, MacUser UK

W: 0171 917 3872        M: 07957 235463

             H: 01273 695488

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html