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Subject: No Subject
From: Chinwag
Date: Thu, 19 Nov 1998 11:51:13 +0000 (GMT)

Mon, 16 Nov 1998 18:12:42 +0000
Message-ID: <008e01be118c$c54e76e0$9b00a8c0atMarkLaptop [dot] leather [dot] chbi [dot] co [dot] uk>
From: "Mark Curtis" <markatchbi [dot] co [dot] uk>
To: <uk-netmarketingatchinwag [dot] com>
Subject: Re: UKNM: new yell site
Date: Mon, 16 Nov 1998 18:13:11 -0000
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I'm shocked.

We devised Yell alongside YP, and designed the original (long since gone and
probably very '95, but in 95 that was forgiveable). The download times on
the new version have gone haywire. Could be teething problems but if it
isn't sorted the future doesn't look yellow.

One interesting move is that they have massively downgraded the importance
of the web search/directory, and put the on-line yellow pages to the fore. I
think this is a shame - they were up and building the brand well before
Excite and Yahoo launched UK specific versions.

Maybe their stats showed that the UK web search was less used than the
yellow pages service. Either way, both are practically unusable now. What a
shame because this should be a flagship service and a UK owned portal

| || ||| c h b i r a z o r f i s h , london

mark curtis
[ strategic solutions director]
>> (44) 0171.357.8838

-----Original Message-----
From: Stefan Magdalinski <stefanatisness [dot] org>
To: uk-netmarketingatchinwag [dot] com <uk-netmarketingatchinwag [dot] com>
Date: 16 November 1998 14:57
Subject: UKNM: new yell site

>one of the most heavily marketed sites in the UK.
>new site redesign:
>not a single piece of HTML text. no optimisation of the images that are
>there. no ALT tags.
>took over a minute to download a simple three element form on a 56k
>modem. Exactly the same visual design properly implemented, could
>probably be done in less than a quarter of the size.
>very '95. Totally unprofessional. I'm posting this here in the hope that
>someone from yell is a lurker and can go and clunk their designers round
>the head.
>anyway, the site's crashed, so it's all academic at the mo.
>[Sam says: I posted this through because I thought a re-design would be of
interest to list members, not for a long convoluted conversation about the
merits of DHTML versus Flash, etc.]

>Stefan Magdalinski 0370 67 70 58
>stefanatisness [dot] org icq: 5261825
>isness schmisness... **/

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