UKNM: Net pricing strategy

[William Wemyss]

Sanjay Mazumder wrote:

> 

> Why should the high street price matter?

> 

> Surely, the net should be leading us to price equality


Respond



In terms of brand development the net can actual be detrimental in terms of pricing. Take the example of a company who sells products in various countries at differential pricing. The reason for this maybe, amongst others, the level of competition in a given country requires a different pricing structure. Equally, the company may want to achieve different levels of penetration in each country.  The web then makes the overall pricing structure transparent and importantly damages the brand because consumer faith is dented. I hear Thomas Pink in America is selling its shirts for significantly more than in the Uk. Now the company is online will the Americans continue to believe in the brand? I doubt it if what I hear is true.  


E-branding is an art of which price is of course only one element. 


See you


Bill


William Wemyss

Panlogic Ltd

'Performance based web marketing'

www.panlogic.co.uk 

(44) 181-948-5166

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