uk-netmarketing Archive
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| Subject: | Re: UKNM: The Double Click Delusion |
| From: | Geoff Inns |
| Date: | Tue, 30 Nov 1999 23:55:26 GMT |
Possibly. But analysis software means you can track what those users do
when they arrive. If a substantial amount of users are only staying one
page then either you are right or there is some work to be done on user
retention!
Geoff Inns
Business Development Manager
Guardian Unlimited
-----Original Message-----
From: Steve Johnston <Steve [dot] Johnston
Entranet [dot] co [dot] uk>To: 'uk-netmarketing
chinwag [dot] com' <uk-netmarketingchinwag [dot] com>Date: 30 November 1999 18:10
Subject: UKNM: The Double Click Delusion
>I reckon that a substantial amount of clickthroughs are simple duplications
>generated by the (ordinary) computer user's inclination to double click on
>things to make them work.
>
>Any takers?
>
>Steve Johnston
>steve [dot] johnston
entranet [dot] co [dot] uk>mob: +44 (0)7901 853273
>off: +44 (0)1491 878787
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