UKNM: beenz / spamming google

[Ian Tester]

re: low uptake of beenz/other 3rd party loyalty schemes on my CRM work.


I think this is a factor of 3 things


1. i surveyed predominantly v large sites, who are less likely to want a 3rd

party solution, as they have the critical mass to devise their own (and as

you can see, loyalty schemes don't appear to be *that* widespread)

2. i only surveyed 75 sites, so small sample size

3. of those, only 15 or so were pure e-commerce - these are the only guys

likely to join a pay-for scheme, as they've got enough kickback from sales

to reclaim the outlay


Anyway - thanks to Tim's HHCL Futures group, i just read this very

interesting article about innovative ways of "cheating" google - good stuff

;-0


http://www.geekpress.com/stories/google.shtml


i


Ian Tester, Business Accelerator, EMAP Digital

http://www.emap.com

Exmouth House, Pine Street, London EC1V 0JL, UK

T 020 7868 7574 F 020 7868 7514 M 07880 557692 E

ian [dot] testeremapdigital [dot] com

AIM iantester



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