UKNM: top of the web

[Ruth Stone]

Hi


I know that various journals report on traffic volume for UK web sites and

just wondered


(a)  do you need third party validation to submit your figures - and if so

who do you use?


and


(b) is there an independent compiler of traffic volume that seeks out the

statistics rather than having them sent to them, because if there isn't the

charts we read may well be far from accurate.


Reason for asking: a client is getting around the 15mil mark monthly for

page impressions having launched just four months ago.  How do I objectively

compare this to other successful launches?


How do you factor in the growing volume of traffic - I think it's a bit like

the pop charts in reverse because a lower level of record sales gets you to

number one these days than it did five years ago.


Surely it is traffic share as well as volume that matters


Ruth



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