Re: UKNM: Reading list

[Andrew Smith]

I suppose we should clarify why Chris wants to know what developers read -

if its for the purpose of "I have new programming tool that I wish to let

developers know about" then App Dev Journal and its ilk are the most likely

places to have it written about - the place where you will find articles on

embedded  systems portability in C; Apache; Version control; Java code

performance measurement; sorting algorithms, etc.


A developer may also read the Guardian, but the creative PR effort involved

in getting the Guardian to write about a new programming tool will

be considerably higher

ie set the client's expectations appropriately or charge them more ;-)


My own invalid sample of software developers shows an inordinately high

viewing of Buffy the Vampire Slayer - perhaps some creative product

placement would be in order ie Giles waxing lyrical about new programming

tool he has used to create an application to identify obscure demons.


I should get out more.


Andrew


----- Original Message -----

From: Fiona Campbell-Howes <

fionaquinquireme [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Tuesday, October 31, 2000 2:29 PM

Subject: Re: UKNM: Reading list



> Based on the completely invalid sample of my last two boyfriends, both of

> whom have been software developers (lucky old me, eh?), there is no

correct

> answer to this question. Boyfriend 1 used to take the PC apart at weekends

> and hence liked to read all the PC press - PC Mag, PC Pro, PC Format etc.

> He was a Microsoft man.  Boyfriend 2 reads the Guardian, the CNN and BBC

web

> sites, and NTK. He is a Unix developer.  Neither of them showed/shows the

> least bit of interest in the IT trade press - Computing, Computer Weekly,

> Business & Technology et al.  Guess it all comes down to lifestyle and

> extracurricular interests.

>

> ----- Original Message -----

>

From: Chris Klopper <ckloppermulberrymc [dot] com>

>

To: <uk-netmarketingmail [dot] chinwag [dot] com>

> Sent: Tuesday, October 31, 2000 11:16 AM

> Subject: UKNM: Reading list

>

> > Can anyone help with suggestions of what media (either off or online)

that

> > software authors/developers read?

> >

> > Many thanks.

> > Chris Klopper

> > Mulberry Marketing Communications Ltd

> > Tel: +44 (0) 20 7928 7676

> > Mobile phone/SMS: +44 (0) 410 326899

> > www.mulberrymc.com



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