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Subject: Re: UKNM: search engine optimisation specialists?
From: Tim Ireland
Date: Fri, 3 Nov 2000 13:07:17 GMT

"Geoff Inns" <geoff [dot] innsatquestico [dot] co [dot] uk> noted:

> WebPosition Gold worked well in my last job - just a piece of software.
> Also, the more sites that link to you the better your ranking, so an
> affiliate program helps search placings. An interesting challenge with
> industrial cleaning products... When Guardian Unlimited was launched it
was
> around page 20 on all the search engines. 6 months after the affiliate
> program, page one on all the search engines. Obviously working hard to
build
> an affiliate program right now...

We primarily use TopDog, but software aside you really want to take a close
look at who's driving it rather than which software they use.

As for affiliate schemes, don't jump into one just because it worked for
someone else. How and *why* you do this is very important.

Tim Ireland
Director of Marketing
www.designercity.com


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Replies
  RE: UKNM: search engine optimisation spe, Geoff Inns

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